Vodafone revenue in the United Kingdom (UK) 2014-2023
Vodafone’s revenue outside of the UK
Vodafone is one of the world’s most prominent telecommunications companies, creating 45.71 billion euros in revenue in the year ending 31 March 2023 from numerous territories including Europe, Africa, the Middle East, and in the Asia Pacific. Germany is by far the company’s most lucrative market, with Vodafone generating over 13 billion euros in revenue in the country during the year ending 31 March 2022.Declining average revenue per user
Since the second quarter of 2018/19, Vodafone has seen a reduction in average revenue per user (ARPU) in the UK from 14.35 British pounds to 14 British pounds in the third quarter of 21/22. The largest drop occurred among contract customers, as opposed to those on pre-paid arrangements, falling from 18.6 British pounds in the second quarter of 2018/19 to reach 16.5 British in the third quarter of 2021/22.Vodafone is not alone in experiencing this decline in ARPU. The ARPU of all post-paid mobile subscribers in the UK fell from 27.76 British pounds in 2010, to 14.36 British pounds per user as of the first quarter of 2022.